I'm watching Le Mans and It got be wondering why not many car company are involved? Audi and Peugeot dominate their class, same for the LMP2 Porsche, but you don't have to win in order for your racing program to pay off in the showrooms on Monday?
I think Le Mans would be PERFECT for a company like KIA. They have a crappy image of building cheap cars with poor reliability. Their racing program is mainly the Dakar rally and maybe some local touring car series in various countries. If they did like Mazda and use a Lola chasis and build a engine around it, wouldn't that help them sell cars around the world even if they can compete against Audi or Peugeot? It can't really hurt their image.
What do you guys think? Can a racing program be bad for a company?