I've been a DirecTV subscriber for over 10 years. I've always been happy with the quality of the programming and the service I've received on those rare occasions when I've had a problem. However, their rates have increased quite a bit the past few years. Today, when I paid my bill I found that my monthly service is now $100. Granted, $3 and change a day is pretty cheap entertainment, but the century mark got my attention.


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