I agree that going around the huge events is a good idea. But this conflict will always be there. There is almost always soomething else going on that will likely get higher ratings. If it were me I would put the races in the morning on Sunday or no later than noon. No one wants to be inside on a Sunday at 3-5pm in nice weather. Its just a bad time to be watching TV. Pit the races either Friday night or weekend late morning/early afternoon to increase TV ratings.