The name on the wing looks dumb.
The name on the wing looks dumb.
Agree, but IZOD seems to see value in it, as all of their drivers have had their name mixed in with their logo on the rear wingOriginally Posted by Muskie4041
Do you NEED a car this fast...? NO, but do you WANT a car this fast?? YES!!! -Tom Hnatiw
Race CARS Not DOGS!!! Adopt or foster a retired greyhound -Me
So what? What's wrong with keeping the same look? That's part of brand recognition.
Wanker!
Only way to build sponsor awareness and brand equity is to continually roll over the same, or similar paint scheme so that fans can follow along.
+2
But when a long train of abuses and usurpations, pursuing invariably the same Object evinces a design to reduce them under absolute Despotism, it is their right, it is their duty, to throw off such Government, and to provide new Guards for their future security
Yeah. Totally. Anything that offers a way to build driver equity/name recognition in the series is DUMB!!!!!!!!!
I agree but I think there's a better way to do it than to crowd a name logo, which will be too small to read at speed anyway, right on top of the sponsors logo. I liked the full name on the back of the rear wing better. At least they're trying I guess
"Can't tell the drivers without a scorecard" boy can't tell you how many times I heard that at the Speedway growing up, as the IndyStar hawkers would roam through the crowd....guess the modern potential fan is too lazy to read a simple piece of paper.
You can carry over similar styling cues... just adjust them for the new forms. The Penske IZOD look is much different than the Andretti IZOD look & IMO Michael's guys did a better job showcasing the clothing company's brand. Team Penske have one scheme for 3 cars... solid concept as long as that one layout can work for all of the cars.
Agreed.
Not a complete car, but the Godaddy colors so far:
I like it, every car should have it. It helps casual people identify cars on TV (the street circuits obviously, ovals would be too fast)
Casual fans can navigate to Indycar.com that features grid guides for every single ICS event
The new Dallara RC rear wing is freakin' HUGE & perfect for a maximized logo that can't be missed on TV or fans watching live @the track. A driver's name doesn't help IZOD sell clothes.
Casual fans don't really visit websites of the sports they are watching.Casual fans can navigate to Indycar.com that features grid guides for every single ICS event
Then it can be argued that casual fans won't really give a damn about mixing up drivers when they watch TV or possibly attend a race live.
The sponsor would be well advised to maximize their corporate logo(s) on the race car so it can promote brands they sell + act as a rolling billboard. Everyone can buy IZOD items, nobody can go shopping for Ryan Briscoe!!!
truth
your ass has to be dedicated to go to indycar.com and search for grid guides
Then why the hell would you seriously market to this demographic?
Too lazy to figure out the basics about a new sport, let they will flock to the stores to buy products/services featured on an Indycar?Seriously?
I enjoy watching hockey, I go to games, I watch games on TV, I know the names of the star players, but I don't know if I've ever visited nhl.com (assuming that's their website)Then why the hell would you seriously market to this demographic?
Too lazy to figure out the basics about a new sport, let they will flock to the stores to buy products/services featured on an Indycar?
Then why the hell would you seriously market to this demographic?
Too lazy to figure out the basics about a new sport, let they will flock to the stores to buy products/services featured on an Indycar?I started becoming a hardcore NHL fan about four years ago thanks to my brother and roommates yet I never went to NHL.com to study up on people's names. Instead, I watched the games as often as I could (which is sort of what Indycar wants from potential fans, don't you think?) in order to learn the players and how the different strategies occur within the game. I wasn't going to go on some website to get that information, and no, that's not because I'm "lazy". It's because I wanted to get to know the players on my own terms. Let's face it, many people may have heard of Indycar but couldn't name more than 2 or 3 drivers, so why not try to help them to identify some of them. Since we can't post giant numbers on the sides of our cars like they do in Nascar to help identify drivers/teams, we need to try using another strategy. My girlfriend isn't going to be able to look at the giant IZOD logo and know that it's Ryan Briscoe, or the National Guard car and immediately recognize JR Hildebrand.
However you know the rules, can ID players,follow the series onTV & actually spend $$$ on games. I only suggested Indycar.com due to the fact that is one site that offers those helpful grid guides & info to provide general info about the series.
You don't seem like a "casual fan" of the NHL so visiting the league's website is not a need for you.
Most ID the different NFL/NHL/NBA?MLB players by their numbers... some of the names are hard to read on the jerseys. The Red Wings don't have oversized nations' flags overpower their uniforms to assist fans identify the players on the ice. Programs provide a score card/line up page. Websites or newspapers also ID the players... space on race cars is very limited & they should showcase sponsors. A television commercial doesn't promote the agency & names of the production teams that created the ad. The 30 second spot focuses on 1-2 key messages.
Just got this:
We're gonna go extinct, and we're gonna do it drinking scotch and driving muscle cars.
They did a great job with that car. The only, tiny, complaint I would have is I think they could do a bit more with the number.
But that is a nice looking car.
Great looking ABC Supply car! Funny thing, the advertising, or lack thereof, made me wonder what the heck ABC Supply does. They've been on a Foyt car forever, but I never really knew, so I just looked it up. From their website they are "AMERICA'S LARGEST WHOLESALE DISTRIBUTOR OF ROOFING, SIDING AND WINDOWS." It amazes me that they can still afford to sponsor this car being that the building industry has been in the toilet for the last 3 years!
Like that Foyt scheme. Unfortunately I see they are still going with the 360 degree roll hoop cameras.
Cry me a river, those are quite entertaining on TV
"when you no longer go for the gap, you are no longer a racing driver" Ayrton Senna
TK:
and the negatives of the 360 degree roll hoop cameras are what?
The black wheels make this car IMHO.
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