"Try some of these before or after your statements if you are not presenting them as facts. Things like - "In my opinion", or "I think that", JHMO, IMHO, IMO, JMO... Your opinions are not (necessarily) fact. That would clear things up some." - Seadog 03/25/2010 11:40am So the above is JMO.
I think you said something about opening up the specs. And maybe replacing the management
The purpose of the thread was just to list the elements of product and promotion, and assign them a priority, if anyone still had energy left after the listing
"Each day well lived makes every yesterday a dream of happiness and every tomorrow a vision of hope. Look well therefore to this one day for it, and it alone, is life"
~ Sanskrit poem attributed to Kalidasa, "Salutation to the Dawn"
I thought that old CART "Faster" commercial was pretty good - too bad it came during the Split
I think even more importantly, the speed quest becomes part of the personal endorsement, fan to fan, fan to newbie. It used to be a big part of the buzz. Somewhere we let NASCAR redefine that - even if some of their promotion still carries the false impression that they are somehow amazingly fast, in the child-like commercials, etc. They're not. But now that's become a chip on some shoulders here, as if it shouldn't matter.
It always did. Go back and watch all the movies Mother Duck shows every week. It was the constant theme.
And it can be updated. Smaller, lighter. Fits with today's limitations and sensibilities. But it needs to be communicated and shared in a way that's understood and appreciated by new folks.
Prepare screen footage superimposing an IndyCar and a stock car at speed on the same tracks, the same streets, the same roads. Visually demonstrate what fast really is. And work on the cameras, the way they pan and crop the live footage. Emphasize the speed. The athleticism. Faster. I know it. You know it
Last edited by Turn13; 01-05-2012 at 10:26 PM.
He just doesn't get it. According to him Motley Crue offers the same product as Toby Keith.
They're both music, $&@" sure, I guess he also thinks all food is the same product also, McDonalds or a fine dining restaurant, sure, same product isn't it Chris??? Crappy fried egg and sausage breakfast at Denny's or a nice steak dinner at Ruth's Chris. All the same product isn't it Chris. Racing is racing.
I dont even know what to say....best to just bite my tongue and understand that Chris doesn't know what the hell he is talking about.
Hey knucklehead, if racing is racing, then shouldn't racing drivers just be racing drivers? Kinda F's with your theory that we need more Americans now doesn't it? Think about it.
T13, lots to chew on in your post, I'll hit it later when I have a full size keyboard.
If 'more' speed was the answer Cup would be out of business...
It's like somebody over on the NASCAR boards trying to get their point across that one of the core defining traits of the NASCAR product is that they use stock cars (or at least used to), and somebody quipping no it isn't , if that was the answer Indy Car would be out of business.
No it isn't...
The auto racing marketplace in America is saturated, and no matter how much you want to claim that IndyCar is substantively a different product, it's still auto racing. RC Cola doesn't taste like Coke (Sprint Cup) and it doesn't taste like Pepsi (Nationwide). It's a totally different product. But it's still (for most cola shoppers) trying to scratch the same itch that Coke and Pepsi are already successfully scratching.
Right now, there is only one IndyCar event each year with the muscle in the market to break through that saturation and stand out: the Indy 500. Getting the others anywhere close to that level won't take tweaking, or even major changes. It will require a failure or significant slide by a competitor.
"Right now, there is only one IndyCar event each year with the muscle in the market to break through that saturation and stand out: the Indy 500. Getting the others anywhere close to that level won't take tweaking, or even major changes. It will require a failure or significant slide by a competitor."
Yep...IndyCar goes to Indy...NASCAR says, 'yeah, we do Daytona but the baddest SOB's in the bidness also go other places'...for decades NASCAR has out performed IndyCar in the promo area...I see nothing in the future to change that...
We can all whine and complain about the importance of what these cars look like and what these cars sound like, I guarendamntee everybody that a pack of 33 cars powered by electric engines traveling at 300 mph around the speedway and the ability to accelerate from 0-100mph in 3 seconds will mesmerize everybody on this board regradless of what they look like or sound like!!!
Lets' face it, over the years we have been conditioned, and two points of measure have been engrained in us when it comes to cars, cars of any sort, and its a point of reference to which we measure everything against, care to take a guess:
And those two elements are both at the essence of what Indy Car is or at least was and what it should be once again.
Cars that were faster than any other! Yes, there is Bonneville, yes, there are dragsters, but these guys don't connect the same way because they can't turn at those speeds, Indy Car drivers can, and that is why it was so intriguing to see them on city streets. There were some real world comparisons to be made and when made the differences were mesmerizing, the were captivating, and we connected emotionally.
All that has been lost and its been lost because the speed is no longer there.
Regardless of how it happened, an Indy Car is no longer thought of as the thoroughbred that it once was.
I don't have the math in front of me but I had worked it out and there was about a six second a lap difference (50mph) between Indy Car and NASCAR at Phoenix. Ya, I know!!! Which meant about every four laps Indy Car would be lapping NASCAR. Do the math.......in a 200 lap race, the stock car would finish about 50 laps down! Staggering, and when you think about it........really pathetic.
You don't need to try and sell yourself as better than NASCAR, they are two different things, you just need to bring speed back to the forefront and you can do that quite easily by comparing yourself to something everybody knows, NASCAR.
Or, maybe we just need more Americans!
Sorry but 185mph is still fast.. big deal Indycars go 225.. Both are fast..
Sometimes. And other times it becomes a really fast, stretched out parade. Especially if the cars are really aero dependant.With more speed track action becomes more dramatic.
They are radically different and the fan bases of each prove that.
Maybe IndyCar is almost out of business because NASCAR was just a better promoter (Win$ton's Billion$) for long enough to get the edge in popularity and thus talent. Plus the split and all
2. I think I already addressed the promo issue...
"Yep...IndyCar goes to Indy...NASCAR says, 'yeah, we do Daytona but the baddest SOB's in the bidness also go other places'...for decades NASCAR has out performed IndyCar in the promo area...I see nothing in the future to change that...
And of course I'm defining "most people" as the general public. That's what "most people" means. You think IndyCar should limit itself to a smaller niche of the sports-watching public?
"I don't have the math in front of me but I had worked it out and there was about a six second a lap difference (50mph) between Indy Car and NASCAR at Phoenix. Ya, I know!!! Which meant about every four laps Indy Car would be lapping NASCAR. Do the math.......in a 200 lap race, the stock car would finish about 50 laps down! Staggering, and when you think about it........really pathetic."
And that would be meaningful if both IndyCars and Cup cars went head to head at Phoenix...but, they don't...