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Thread: 2012 NASCAR ratings thread

  1. #1

    2012 NASCAR ratings thread

    Here we go again

    Bud Shootout TV Ratings: Fox earned a 4.0 overnight Nielsen rating for the NASCAR Sprint Cup Budweiser Shootout on Saturday night, up 3% from last year’s race. The telecast was the top-rated program of the day and gave Fox a win in primetime among all networks.(Sports Business Journal), in 2011 the race had a 3.9 rating and in 2010 it was a 4.2 overnight.(2-21-2012)
    I'd rather have 10% of the world interested in the ICS than 50% of US that NASCAR currently has

  2. #2
    Reset your fuel,Go Go Go Z28's Avatar
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    This is further proof NASCAR is still on a steep decline right? Could you repost those figures, I'm not used to seeing ratings with anything but a 0 in front of the decimal point.
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  3. #3
    Quote Originally Posted by Z28 View Post
    This is further proof NASCAR is still on a steep decline right? Could you repost those figures, I'm not used to seeing ratings with anything but a 0 in front of the decimal point.
    Here's a list going back to 2001, you can post away all you want.

    http://www.jayski.com/pages/tvratings.htm

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    Danica in the announcers booth was the key.

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    I can remember several years ago, the cover of TV Guide saying "The stars of Nascar THE ANNOUNCERS
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  6. #6
    Quote Originally Posted by Z28 View Post
    This is further proof NASCAR is still on a steep decline right? Could you repost those figures, I'm not used to seeing ratings with anything but a 0 in front of the decimal point.
    I wouldn't call the decline steep but I'd call it steady

    Bud Shootout Viewers:

    2008 - 8.5 million viewers
    2009 - 8.3 million viewers
    2010 - 8.1 million viewers
    2011 - 7.8 million viewers

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    To put things into their perspective, a NASCAR exhibition race held on a Saturday night in February gets a rating almost as good as the Indy 500. The crowd at the qualifying races today would be the second highest on the IndyCar circuit. I love Indycar racing, but these are the realities of what the sport is up against.

  8. #8
    Quote Originally Posted by AGRiculture View Post
    ... but these are the realities of what the sport is up against.
    You had me right to there. Indy Car is no more "up against" NASCAR than it is the NBA, the world poker tour, the PGA, Modern Family, going to the movies, or getting in a fast 18.

    To review, NASCAR grew its sport not by taking fans from other forms of racing, but by createing new race fans.

    BTW, since this is the "2012 NASCAR ratings thread", I will make the following predictions:

    - 36 of the 37 highest rated motor sports events in the USA will be sanctioned by NASCAR.
    - This will bother some people who just don't get it.

  9. #9
    Paradoxically Sublime Fool Turn13's Avatar
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    Quote Originally Posted by SamC View Post
    To review, NASCAR grew its sport not by taking fans from other forms of racing, but by creating new race fans.
    Yep.
    "Each day well lived makes every yesterday a dream of happiness and every tomorrow a vision of hope. Look well therefore to this one day for it, and it alone, is life"
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    Quote Originally Posted by SamC View Post
    You had me right to there. Indy Car is no more "up against" NASCAR than it is the NBA, the world poker tour, the PGA, Modern Family, going to the movies, or getting in a fast 18.

    To review, NASCAR grew its sport not by taking fans from other forms of racing, but by createing new race fans.

    BTW, since this is the "2012 NASCAR ratings thread", I will make the following predictions:

    - 36 of the 37 highest rated motor sports events in the USA will be sanctioned by NASCAR.
    - This will bother some people who just don't get it.
    No, no, I'm not one of THOSE people...
    I probably need to expand my thoughts. In the US pro sports marketplace, each "sport" has one major league, and the market has decided for racing that NASCAR is it. That is what the ICS is up against. It means that they lose their best(or most famous) drivers and sponsors to NASCAR, or much more often, don't get them in the first place. Generally, a sponsor won't do both series, except when a team is in both, and 98 times out of 100 will chose NASCAR. So in that sense they do compete, with the ICS the loser.

  11. #11
    Nascar Truck Series pulled 1.63 on SPEED friday night.

    http://nascar.speedtv.com/article/da...s-up-on-speed/

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    That's a big number, and they don't even have Danica.

    Of course they did have a Brazilian guy on the pole.
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  13. #13
    John Ourand at SBJ is reporting that Sunday's rain delay/cancelled coverage of of the Daytona 500 earned a 4.5 overnight rating...likely to go up when finals are released later this week. For comparison, the actual 2011 Indy 500 race earned a 4.3 overnight and a 4.0 final. If you haven't heard already, NASCAR is planning to run the race tonight at 7:00PM ET (weather permitting).

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    Quote Originally Posted by SamC View Post
    To review, NASCAR grew its sport not by taking fans from other forms of racing, but by createing new race fans.
    Agree to a point.

    They also grew their sport, by taking fans that ordinarily would be considered AOW fans. Hence, Indianapolis being the 2nd or 3rd best market for NASCAR races most weekends.
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    Quote Originally Posted by OWFANatic View Post
    John Ourand at SBJ is reporting that Sunday's rain delay/cancelled coverage of of the Daytona 500 earned a 4.5 overnight rating...likely to go up when finals are released later this week. For comparison, the actual 2011 Indy 500 race earned a 4.3 overnight and a 4.0 final.
    Maybe if the Indy 500 gets rain delayed this year, ABC can show the replay of the Daytona 500 rain delay.

  16. #16
    Registered User MoparsRule's Avatar
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    Quote Originally Posted by OWFANatic View Post
    John Ourand at SBJ is reporting that Sunday's rain delay/cancelled coverage of of the Daytona 500 earned a 4.5 overnight rating...likely to go up when finals are released later this week. For comparison, the actual 2011 Indy 500 race earned a 4.3 overnight and a 4.0 final. If you haven't heard already, NASCAR is planning to run the race tonight at 7:00PM ET (weather permitting).

    8.4 in the Indy market.

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    Quote Originally Posted by Todd Gack View Post
    Agree to a point.

    They also grew their sport, by taking fans that ordinarily would be considered AOW fans. Hence, Indianapolis being the 2nd or 3rd best market for NASCAR races most weekends.
    They hired guys like Jeff Gordon, Tony Stewart, and Ryan Newman. When JG won the inital 400, the whole axis shifted in the local racing world.

  18. #18
    As mentioned, overnight for the Monday night primetime race - 7.7
    Down from 8.2 for the Sunday afternoon race in 2011

    The 2010 Pothole race got a 7.0 overnight.

  19. #19
    Registered User MoparsRule's Avatar
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    from the twitterverse: "36.5 million viewers... making this Daytona 500 the most-watched #NASCAR race in Fox history"

  20. #20
    Final Ratings:

    Nascar Budweiser Shootout Selection Show earned a .5 with 898,000 viewers on SPEED.

    Nascar Budweiser Shootout earned a 4.2 with 7.467 million viewers on FOX.

    Nascar Truck Series earned a 1.63 with 1.8 million viewers on SPEED.

    Nascar Nationwide Series earned a 2.9 rating with 4.433 million viewers on ESPN.

    Nascar Sprint Cup Series earned a 8.0 rating with 13.7 million viewers on FOX.


    http://www.sportsmediawatch.com/

  21. #21
    It's clear the series is in serious decline.............;]
    ...the spice must flow.....

  22. #22
    Quote Originally Posted by Richard Kimble View Post
    It's clear the series is in serious decline.............;]
    I wouldn't call it serious decline but I would call it concerning.

    2006: 19.4 million viewers
    2007: 17.5 million viewers
    2008: 17.8 million viewers
    2009: 16 million viewers
    2010: 13.3 million viewers
    2011: 15.6 million viewers
    2012: 13.7 million viewers

  23. #23
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    A race that in its entire history, one that has never in 50+ years ran on a Monday, beat 2010 ratings on the same network, that ran on Sunday.
    And BTW Martyrothrules, perhaps you should go read what 11rows wrote to you regarding your thinking and logic regarding numbers, in the thread "Mondays".

    NASCAR envy, running thicker then KFC gravy.

  24. #24
    Reset your fuel,Go Go Go Z28's Avatar
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    A five hour broadcast of a race that had no promotion because not only did it rain out on Sunday, when they left their intention was to run at noon ET and it wasn't until then that they pushed it back to prime time.

    This is the first article where I've seen the ratings mentioned. The number other print and online articles are putting out is 36 million people watched the race. Now that's some total through the evening or whatever but that's what's being bandied about. And before you say it isn't accurate INDYCAR has a tendency to put out big percentage increases in either ratings or viewers, which sound impressive until they are seen in context and 0.2 up to 0.3 is 50%.

    No matter the context that 36 million, double the normal ratings that FOX gets with their Monday night shows, the highest prime time they've had since the 2005 World Series is what will get the attention. And hating NASCAR more won't make other people dismiss what they hear about those numbers.

    Even at that 14 million number, I'm sure the figures are somewhere, add up ALL the viewers for INDYCAR broadcasts on VERSUS last year and compare.

  25. #25
    Member #66 jandj's Avatar
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    It's a Monday night in February.
    If you're a race fan of any kind, casual or serious, what the hell else are you going to watch?
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    [quote: Z28]No matter the context that 36 million, double the normal ratings that FOX gets with their Monday night shows, the highest prime time they've had since the 2005 World Series is what will get the attention. And hating NASCAR more won't make other people dismiss what they hear about those numbers.

    Even at that 14 million number, I'm sure the figures are somewhere, add up ALL the viewers for INDYCAR broadcasts on VERSUS last year and compare.[/quote]

    I'd rather not. Life's too short to let something so petty as another series' amazing TV numbers get in the way of your enjoyment of the sport.

  27. #27
    Quote Originally Posted by Ferrari View Post
    I find it pretty funny the headline says its the 6th lowest ratings since 1979 but the ICS haters in this forum still use it as a bludgeon against the popularity of the ICS.

    I'll say it once again, flip the Daytona 500 and the Indy 500 race dates and see what the ratings are then. There's nothing going right now in the sports world. Nothing. Football is done, Basketball has its All Star Weekend, Baseball is barely getting started (1st Spring training games later this week), college basketball I guess could be considered competition. Then compare it to what the 500 has to go up against. Baseball and Hockey playoffs, baseball in full swing, and a major holiday weekend that people always are traveling or having parties and what not. Btw this isn't a bash on the France family/NASCAR it was great positioning on there part.

    Is NASCAR currently stronger than us? Hell yes. Our ratings increases have been small but at least there going up. Do any of you haters realize how much competition there is out there??? Its helluva lot harder to build something in this current market then what NASCAR had to do in the 80's and 90's,

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    Quote Originally Posted by FlatOut View Post
    A race that in its entire history, one that has never in 50+ years ran on a Monday, beat 2010 ratings on the same network, that ran on Sunday.
    2010 was the pothole debacle, so you can't really compare it to that.

  29. #29
    Daytona 500 Qualifying on Fox earned 2.0 with 3,213 million viewers.

    http://www.sportsmediawatch.com/2012...8-february-24/

  30. #30
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    Quote Originally Posted by TimmyZ1 View Post
    I'll say it once again, flip the Daytona 500 and the Indy 500 race dates and see what the ratings are then.
    Americans like NASCAR. They don't like Indy Car Racing.

    You can flip them all you want. The current IC product ain't gonna bring in the eyeballs. No matter what time of the year it is.

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