There's a lot of reasons for the decline in popularity. Some of it is indeed the product, IMO, as I have detailed
Some of it is marketing. Some of it is because when IndyCar had bumps in the road NASCAR and F1 zoomed ahead.
None of them are permanent or ultimately debilitating. IndyCar still has much to recommend it, including its superlatives in speed, diversity, and tradition.
In addition, much of what it does need in product as well as marketing can only be improved with an increase in personal, positive endorsements
first, such that any antagonists who
only nitpick and antagonize are indeed much more part of the problem than they are the solution.
The general public is no more "fully cognizant" of the product than they are aware of
how much the Kentucky Derby winner weighs or
how many shuttle missions we had or
what percentage of the Federal budget goes to foreign aid.
If you have any ideas or specifics for improvement, it would be interesting to hear them. At least as often as we hear your generalized, non-specific and chronic detractions,
racefan 
.
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