What would be a "compelling technical package", in your view? How would you arrange for that? What would it cost? How do you know that would make a difference?
How would you go about screening drivers for "a little personality"?
What would you change about the marketing effort? What does it consist of now? What does that cost? What would your improvements cost? How do you know they would work?
Obviously, by my questions, I want to hear all about it from you. Let's not worry about what others think
I'm always intrigued because we get so many "experts" who complain but can never back it up. I'm hoping you're different.