Danica Patrick, Coke to partner
Updated: May 10, 2012, 10:08 AM ET
By David Newton | ESPN.com
CHARLOTTE, N.C. -- Danica Patrick will be introduced as the first female member of the Coca-Cola Racing Family during a Thursday news conference at Charlotte Motor Speedway.
Patrick will be directly branded with Coke Zero. Among her first promotional appearances wil be at the Coca-Cola 600 weekend at CMS to promote the adventure movie "Battleship'' with Brooklyn Decker, one of the movie's stars. Patrick also will compete in the 600 as the third of her 10 Cup races this season.
Patrick will add Coca-Cola to her brand that already includes GoDaddy.com, Nationwide Insurance, Tissot, Chevrolet, Peak Antifreeze, William Rast clothing and Hot Wheels.
Forbes estimated her 2011 net worth at $12 million, ranking eighth among NASCAR drivers. She was the only NASCAR driver to make the Forbes Top 100 celebrities list (at No. 96) in 2011.