These things will never get recognized provided those covering the series fail to shine a spotlight on them. There is complete and utter ineptness when it comes to coverage and it starts with the broadcast coverage and trickles all the way down from there.
There is so much good going on that nobody is talking about. It is why I am so FRUSTRATED with the TV coverage from both ABC and NBC. These guys set the tone. There is no imagination, no passion no understanding, no concern. The most exciting thing Marty and Scott could think of to cover the race was standing out on the point of Belle Isle for the intro of the coverage.
IndyCars PR department is weak. They need to learn to work better with the key players covering this series. Sending out the blanket press releases are useless. They need to be working with these guys as a team. Asking them what they need, working stories together, influencing the message that gets out there. Look how focused and dedicated the series is to Twitter. They are so out of touch with what needs to be done.
This series is very reminiscent of the early nineties right now to me. No, the cars aren't as fast, no the drivers aren't as big a stars, no the ratings are not as high, no the stands aren't as full, but you take what it is we all want and it is right there, bubbling, in a hot cauldron, ready to explode into something big with just the right few remaining ingredients.
It won't ever happen if the series and its partners don't start telling everybody. This stuff doesn't just happen on its own. We want racers! We've got one, Sato. He's the Japanese version of Gilles Villeneuve. Fearless, balls out, take no prisoners win at all costs! He went from hero to zero in the blink of an eye last weekend. He's a hot ticket to watch. He's driving for a series legend. Driving against the legends son. There is a hot bed of storylines and interesting points of discussion in there to bring to the attention of the viewers. Shine a spotlight on it. Get people talking about it. I don't even like Sato. But it doesn't change the fact that its an opportunity of many being missed.
The broadcast team is your front line sales force. They are failing miserably. They have been failing miserable for the last ten plus years!!!! When does somebody start doing something about this. They set the tone.






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