in 2006

[paper]

with the help of artemis images I proposed a traveling banner display that could be around a track,, inside where people walk in etc.. It would feature shots of all years of indy car. Chris Nazarenus was very enthused.. The idea was to have all fans see the history of the series.
The track banners were to be lets say action shots.. imagine in a camera shopt the live cars would have a picture of a 30 yr old car( or more) behind them as they sped by. We hoped this could show the life of the sport. The banners were to be large enough to make it powerful. Chris of course had the best collection of photos anywhere,
we made it as far as 2 owners liking it. BUT,,
Heritage is one of the missing items in the marketiing, Not a homerun but is a step that could show the depth of where it began, traveled and now is. just thought Id share what we trying,,,,
paper

[milliesdad]

What he said

[paper]

heritage marketing is no silver bullet,, but helping anyone to see how deep the history is is a good ingredient.. imagine the cars are coming thru the last turns in long beach and behind the vierw is a 10 x 15 photo of foyt and ward sliding thru a turn

or anyone from our past,,

[Z28]

As described I can see where it could be a very entertaining display.

What I continue to believe is that there should be less emphasis on doing things at the track that simply reinforce a message to fans who have already bought tickets and are at the events. I want the series to have displays at events in cities around the country, race markets would be the first choice but New York, Chicago, Miami as well. Your display would be something to include because it would show the recent history like Little Al and Danny Sullivan at Long Beach or Hornish and Marco at Indy and go back to Foyt and Ward. Those names and images would reach a wide age range in the passing crowd and get people to take notice of the display.


They just wrapped up a downsized version of Taste of Chicago, it still drew big crowds. Every city has festivals, go to the auto show circuit. Have an INDYCAR display show cars, simulators, have some legends appear on the weekends, current drivers during the week, have some flat screen TVs showing highlights, if there's a race that weekend show it. Get the series out in front of potential new fans, they aren't going to go home and buy tickets but if you give them a hand fan or a shopping bag with the TV schedule they might watch a race. Yes I've sent this very idea to people in charge of the series for 10 years and you can see the result. Not so much as a postcard in return and there's nothing close to this being done.

[paper]

we got close,, Chris met with them,, the bottom line is as long as the series does not have some creative direction and relies merely on what worked somewhere else some other time, things will go slowly.
imagine any product without art direction, accountants, ceos dont create,, they manage, with creativity they are left with vague message and little product resonation.