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Thread: Edmonton not good in the ratings department

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  1. #1

    Edmonton not good in the ratings department

    Ourand SBJ just tweeted 194k viewers. Iowa was 254k views which translated to .18.


    Sigh
    I'd rather have 10% of the world interested in the ICS than 50% of US that NASCAR currently has

  2. #2
    The only way to go from here is up!

  3. #3
    Insider Captain Spyro's Avatar
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    Oh well, it is what it is.
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  4. #4
    There is no substitute. Spike's Avatar
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    Quote Originally Posted by Captain Spyro View Post
    Oh well, it is what it is.
    Is there anything that is not what it is?
    "The IRL's future should be good, but it can't be the grass-roots series Tony George envisioned. That was a wet dream." - Bobby Unser

  5. #5
    Registered User BadazzZ06's Avatar
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    With these rating numbers, the biggest risk, IMHO, is that when NBC management gets "serious" about making NBCSN a competitive sports channel, the Indycar series will be a casualty of their new direction.

    By now the NBC managers are realising that if they broadcast a live picture of a goldfish bowl for a couple of hours they'll get more TV sets tuned in than Indycar gets. Millions of cat owners will tune in if they're leaving their cats alone for an hour or two and want to entertain them. In the winter a video feed of a burning log fire would rate higher than Indycar. Hell, a broadcast of the Chaska Fire Annual Ice Fishing Contest stands a real chance of out drawing Indycar at this point in time.

    I suspect thaat NBC is soon gonna say "We'll buy-out the current contract to free the airtime for other shows .... bye-bye Indycar, and don't let the door hit you as you leave ...."

  6. #6
    Insider Captain Spyro's Avatar
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    Quote Originally Posted by Spike View Post
    Is there anything that is not what it is?
    Nope. Might as well get used to the ratings and temper our expectations, IMO.

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    Quote Originally Posted by Spike View Post
    Is there anything that is not what it is?
    Holes.

    A hole is not a hole, it's the absence of nonhole stuff.

  8. #8
    There is no substitute. Spike's Avatar
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    Quote Originally Posted by SoundMan360 View Post
    A hole is not a hole, it's the absence of nonhole stuff.
    Nope. If that is what it is, then it cannot not be that which it is.
    Last edited by Spike; 07-25-2012 at 11:07 AM.

  9. #9
    Quote Originally Posted by catchme@241 View Post
    The only way to go from here is up!
    How?
    The reality is the numbers are dropping yet you call the deal 'ahead of its time'. The only end result that can be drerived from that is the series will be broke 'ahead of its time'.

  10. #10
    Paradoxically Sublime Turn13's Avatar
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    The only way to go from here is up!
    Quote Originally Posted by Ajax View Post
    How?
    Positive personal endorsements. It's the only thing that really works. It's the only thing that really ever has.

    The good news is, this year's races are among the highest rated ever here at TF. Presumably, the rest of the fanbase we oddly / roughly represent is doing the same thing.

    The bad news is, people have to hear it a lot for it to be effective, and with only <200K seeing it, and only a percentage positively, actively endorsing it, and only a percentage of those endorsements turning into a new repeat viewer - it's gonna take a while.



    Which is why I wouldn't keep poring over the ratings. They don't mean diddly 'til they triple or quadruple - it's just typical variation within the current reality.
    "Each day well lived makes every yesterday a dream of happiness and every tomorrow a vision of hope. Look well therefore to this one day for it, and it alone, is life"
    ~ Sanskrit poem attributed to Kalidasa, "Salutation to the Dawn"


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  11. #11
    Reset your fuel,Go Go Go Z28's Avatar
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    Here come three pages of excuses detailing what else was airing at the same time.

    In all honesty in getting ready to go the NASCAR at Chicagoland I basically forgot completely there was a race at Edmonton, saw absolutely no advertising for it, mainly since I don't watch anything else on NBC Sports. Taped it and haven't gotten around to watching it yet.

    Saw two newspapers on Friday and Saturday that had nothing about it and there was a single sentence on Sunday that Helio won the pole. Edmonton more than any other North American race is invisible, maybe not as much as Japan. I would think it might be that so few racing media travel there and they don't have any other major motorsports that travel there, and there aren't any local media that are parts of syndicates to send stories out.
    "You can't arrest those guys, they're folk heroes"
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    That's very disheartening.



    Ricky

  13. #13
    Insider Captain Spyro's Avatar
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    Quote Originally Posted by IRL Ricky View Post
    That's very disheartening.



    Ricky
    It shouldn't be. It's more of the same, so it's hard to be disapponted anymore.

  14. #14
    Quote Originally Posted by Z28 View Post
    Here come three pages of excuses detailing what else was airing at the same time.

    In all honesty in getting ready to go the NASCAR at Chicagoland I basically forgot completely there was a race at Edmonton, saw absolutely no advertising for it, mainly since I don't watch anything else on NBC Sports. Taped it and haven't gotten around to watching it yet.

    Saw two newspapers on Friday and Saturday that had nothing about it and there was a single sentence on Sunday that Helio won the pole. Edmonton more than any other North American race is invisible, maybe not as much as Japan. I would think it might be that so few racing media travel there and they don't have any other major motorsports that travel there, and there aren't any local media that are parts of syndicates to send stories out.
    We need to talk more positively about the series.

  15. #15
    just a fan Indy-hp's Avatar
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    It's all the fans fault!









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    Registered User steal your face's Avatar
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    Quote Originally Posted by Indy-hp View Post
    It's all the fans fault!









    It's the LACK of fans that is at fault.
    .....right off of your head

  17. #17
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    So, I'm guessing that, 194k viewers should = a......... 0.16?


    Ricky

  18. #18
    Reset your fuel,Go Go Go Z28's Avatar
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    Just to do this all at once.

    Quote Originally Posted by Ajax View Post
    Who owns the series?

    What are the numbers for the series from 1996 until now?

    You show me one consistent line moving upward in terms of revenue (made - not based on cuts), TV ratings or attendance and I will remove blame from the people that OWN it.

    Fact is if this were a public company it would have tanked years ago based on loss of $$$ and mismanagement.

    Yeah - I know it's private (family owned) but it only survived by spending millions for no ROI in return so I am sure we all get the point.
    Quote Originally Posted by IRL Ricky View Post
    Just as a point of comparison; the Nationwide race Sunday, per Jayski, got a 1.9 / 2.8m viewers, up 57% over last year.


    Ricky

    Quote Originally Posted by Ajax View Post
    We need to talk more positively about the series.

    Ummm, who should be assume the leadership role in talking more positively about the series?




    Quote Originally Posted by midtown View Post
    Running on Sunday night probably helped.

    It wasn't on Sunday night, it was a 2PM Central start. The 2011 race was on Saturday night in JUNE while the Trucks and Cup were in Kansas. This was an off week for Cup and Kyle Busch was the only FT Cup driver in the race. When all the competition and other programs on at the same time excuses for Edmonton are brought it has to be considered those same things were against that Nationwide race.

  19. #19
    Quote Originally Posted by Z28 View Post
    Ummm, who should be assume the leadership role in talking more positively about the series ?

    Anyone who wishes to see it survive and thrive.
    "The series may be hesitant to say it, but the day is here for everybody that loves IndyCar racing to link arms and help each other out. Anybody who doesn’t want to do that needs to find something else to do with their time.”

    -- Eddie Gossage, President, Texas Motor Speedway, ICONIC Advisory Committee & TrackForum member

  20. #20

    Edmonton - TV Viewers

    Heard from a credible source last night that only 200,000 television households were watching the Edmonton race. Hauling all that equipment up there hardly seems worth the 3 day effort of the staff and teams. Not being on a major network is killing Indy Car (among other mistakes). And that same source says the Fontana race won't have many "butts" in the seats either. The promotion/marketing group for Edmonton (Octane) has been heard to say that Indy Car has the worst marketing/promotions group he has ever seen. Maybe Randy should try to hire a couple of the dynamite staff Iowa Speedway has in marketing. I'm sure Randy has alot on his plate but he has got to get people to attend races and watch on TV.

  21. #21
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    Quote Originally Posted by lindaw View Post
    Heard from a credible source last night that only 200,000 television households were watching the Edmonton race. Hauling all that equipment up there hardly seems worth the 3 day effort of the staff and teams. Not being on a major network is killing Indy Car (among other mistakes). And that same source says the Fontana race won't have many "butts" in the seats either. The promotion/marketing group for Edmonton (Octane) has been heard to say that Indy Car has the worst marketing/promotions group he has ever seen. Maybe Randy should try to hire a couple of the dynamite staff Iowa Speedway has in marketing. I'm sure Randy has alot on his plate but he has got to get people to attend races and watch on TV.
    200k in the USA only. Probably 5x that or more in Canada. And another 10x in Brazil!

    There's a thread on this in the biz forum.

  22. #22
    Let's summarize:

    1.) Complain about TV ratings at Edmonton, then praise Iowa's attendance. Despite the fact that attendance isn't very different at either location and both got terrible TV numbers.

    Aside from a few ovals, people are attending the races in person. Everything that has been printed about attendance has been moving upward. But you can't hold a gun to people's heads and force them to watch a TV. But I do agree that promotion is lacking from IndyCar. Considering the tiny staff they have, it seems like some investment in that area might help more than anything.

  23. #23
    Quote Originally Posted by lindaw View Post
    Heard from a credible source last night that only 200,000 television households were watching the Edmonton race. Hauling all that equipment up there hardly seems worth the 3 day effort of the staff and teams. Not being on a major network is killing Indy Car (among other mistakes). And that same source says the Fontana race won't have many "butts" in the seats either. The promotion/marketing group for Edmonton (Octane) has been heard to say that Indy Car has the worst marketing/promotions group he has ever seen. Maybe Randy should try to hire a couple of the dynamite staff Iowa Speedway has in marketing. I'm sure Randy has alot on his plate but he has got to get people to attend races and watch on TV.
    Robin Miller hinted as such also on the Fontana news.

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    Edmonton Canadian TV Numbers?

    Hey TC, have you seen any Canadian TV numbers?

  25. #25
    Scary Stalker Team Canada's Avatar
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    Quote Originally Posted by SoundMan360 View Post
    Hey TC, have you seen any Canadian TV numbers?
    Not yet, but I have a couple of people working on it. This race here was on TSN not TSN2, so I would expect the numbers to be pretty good for Canada.

    I'l post the results if, and when, I get them.

    I'd also like to know the Brazil numbers.

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