
Originally Posted by
Disciple
You (and many other internet forum contributors) have taken a stance that 12+ overnights spell utter and complete doom for IndyCar. That's fine. Watching those machinations is entertaining to me. In the actual commerce of television advertising 12+ overnights mean little to nothing. What counts is how actual numbers are used to facilitate the sale of the spots. Demographic targets. How much it costs to reach a specific number of the types of eyeballs desired. It would be nice to have conversations using those numbers but frankly we can't unless someone who has paid for the research offers them up. And even if they did I would imagine discussion of actual television commerce items like price types, ratecards, demo sets, impressions, GRPs, CPMs, VPVHs, etc., would be even more comical than the mass screeching that results when someone tweets out an overnight.
I am not against discussing facts when facts are available. It is just that the facts must be made available on which to base intelligent observation first. Anything else, at least here, is merely subjective hysteria.
Further, the vast majority of cable programming falls into the same bucket. I'd like to believe in wide-eyed pie-in-the-sky 12+ overnight increases too, and I offered some suggestions about how to bum it up in post(s) above.
With regard to Texas attendance, that actually was a really good crowd. Of course it was not as big as the 'good old days.' Nothing is. And given the needlessly strained relationship between the management of the track and IndyCar what does anyone reasonably expect? If you look at the season as a whole, attendance numbers are not bad. We are not experiencing the kind of dramatic falloff, for example, that much of NASCAR is.
Television ratings are important. But 12+ overnights remain only fodder for sweeping generalization, most of which is based on the dangerous combination of ignorance and pessimism.
-The Way I See It Disciple of INDYCAR
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