Viewership for Brickyard 400 & Olympics on NBCSN

[Fro]

https://twitter.com/Ourand_SBJ

Per John Ourand, 5.055M for BY400 (down from 6.377 mill last year).

NBCSN's highest Olympics numbers so far are 1.7 million viewers on Saturday afternoon

[Hardscrabble]

But what sport was on...

Per the same twitter feeds, NBCSN has beaten the other NBC sister networks that have been showing events (CNBC and Bravo)...

Oh, and NBC pulled down a 20.1 overnight rating when Michael Phelps won his 3rd gold...

[use2know]

But what sport was on...

Per the same twitter feeds, NBCSN has beaten the other NBC sister networks that have been showing events (CNBC and Bravo)...

Oh, and NBC pulled down a 20.1 overnight rating when Michael Phelps won his 3rd gold...

NBCSN...:

• The U.S. Women’s Soccer vs. Columbia (Saturday, Noon-2 p.m. ET) averaged 2.478 million viewers, with a peak audience of 3.346 million, to rank as NBC Sports Network’s most watched non-NHL coverage in network history.

• Saturday night’s rowing coverage from 7-8 p.m. ET on NBCSN eclipsed the soccer coverage, drawing 3.140 million viewers.

MSNBC...:

MSNBC, airing 155.5 hours of Olympic long-form programming at the London Olympics, is enjoying viewership gains compared to the first two nights of the Beijing Games.

• From 7 a.m.-Noon ET, the two-day average viewership is 46% above the first two days from Beijing (713k vs. 489k).

• From Noon-5 p.m. ET, MSNBC averaged 1.494 million viewers for the first weekend of the London Olympics, 44% more than the first two days from Beijing (1.035 million) and 163% more than the first two days at Athens (567k from 4-8 p.m. ET).

BRAVO...:

Bravo is the home of Olympic tennis, airing a total of 56 hours during the London Olympics from the famed lawn at Wimbledon.

• The first two days of tennis coverage marked Bravo’s highest weekend average viewership (P2+) in the 9 a.m.-3 p.m. daypart since October 27-28, 2007.

CNBC...:

CNBC is, once again, the home of Olympic boxing airing 73 hours during the London Olympics.

• For the first weekend CNBC is averaging 698k viewers (3:30-6:45 p.m. ET), up 24% from the Beijing Olympics weekend afternoon average (561k).

[SoundMan360]

wow.... 3 million people found NBCSN on their Cable/Satellite

Let's see what that does.

Still, people don't think of IICS as an NBC product... so will they look at the right time?

[Captain Spyro]

wow.... 3 million people found NBCSN on their Cable/Satellite

Let's see what that does.

Still, people don't think of IICS as an NBC product... so will they look at the right time?

I think it is fair to say people don't think of IICS period.

[Fro]

Of course the big question is:

Why do 3 million people watch rowing on NBCSN (just because it's the Olympics), when IndyCar would be doing backflips if they got a million viewers on NBCSN?

[Z28]

Here for review.

The TV ratings don't matter anymore.
The number of international viewers is more important anyway.
The American audience (USA) are known as xenophobes if they are rooting for the Americans (USA) just like in Indycar.
Real Olympic fans want to see the best athletes even if it excludes any Americans (USA) which is why they cheer louder for the athletes from other countries who win Gold and Silver when the Americans (USA) come in third or lower.

Because those are the arguments brought up by posters when Indycar ratings are the subject.

[TimmyZ1]

The hope has been the Olympics will put NBCSN on the radar. We probably won't know until next year at the earliest if it worked


Also one interesting thing to chew on when it comes to NASCAR ratings was in 2008 the ratings were hurt by the Olympics but it never reached 4 again until Homestead of that year.

[use2know]

Of course the big question is:

Why do 3 million people watch rowing on NBCSN (just because it's the Olympics), when IndyCar would be doing backflips if they got a million viewers on NBCSN?

The portion in parentheses is the answer... IndyCar's 'Olympic Games' takes place every May. The other 'non-Olympic' races see a similar decline in viewership interest as say, Skiing for example. How many viewers watched the Downhill and Super-G during the Vancouver 2010 Olympic Games as compared to how many actually watched the same events from the 'Audi Birds Of Prey' on the same family of networks...? We witness a viewership drop-off for the sport during non-Olympics events for the simple fact that it's NOT the Olympics. There is some merit to the analogy as one tries to apply it to IndyCar. The series has other events... but they 'ain't' Indy.
JMHO.

[Captain Spyro]

The portion in parentheses is the answer... IndyCar's 'Olympic Games' takes place every May. The other 'non-Olympic' races see a similar decline in viewership interest as say, Skiing for example. How many viewers watched the Downhill and Super-G during the Vancouver 2010 Olympic Games as compared to how many actually watched the same events from the 'Audi Birds Of Prey' on the same family of networks...? We witness a viewership drop-off for the sport during non-Olympics events for the simple fact that it's NOT the Olympics. There is some merit to the analogy as one tries to apply it to IndyCar. The series has other events... but they 'ain't' Indy.
JMHO.

Ice hockey is the same way. You saw the attention Olympic hockey got in Vancouver, especially with the US vs Canada final. How much attention do the world championships get? Close to zilch.

[SoundMan360]

The hope has been the Olympics will put NBCSN on the radar. We probably won't know until next year at the earliest if it worked


Also one interesting thing to chew on when it comes to NASCAR ratings was in 2008 the ratings were hurt by the Olympics but it never reached 4 again until Homestead of that year.

I think any momentum will be obvious after the first race or two. I've also seen momentum stall in NASCAR with a rainout.

[nascarnation]

ESPN’s live telecast of the inaugural Nationwide race on Saturday at IMS earned a 1.6 rating, averaging 2,025,378 viewers.

http://www.indystar.com/article/2012...polis%20Sports

[SoundMan360]

ESPN’s live telecast of the inaugural Nationwide race on Saturday at IMS earned a 1.6 rating, averaging 2,025,378 viewers.

http://www.indystar.com/article/2012...polis%20Sports

That's VERY impressive given the Olympic TV audience.

I'm guessing a night race from IRP, going against the Olympic prime time stuff, would have gotten hammered.

It's almost as if the rubes who built such a massive, megabillion dollar business actually know what they're doing. Despite all those extra chairs.

[ramberg]

has anyone seen programming alerts for IndyCar, or any sports for that matter, on NBCSN during the Olympic coverage?? I haven't...

[Motie]

NBC rollin' in dough:
http://www.businessinsider.com/londo...ped-for-2012-8

[use2know]

has anyone seen programming alerts for IndyCar, or any sports for that matter, on NBCSN during the Olympic coverage?? I haven't...

I posted this nugget just yesterday in another thread... so you may not have seen it...:

"Then you haven't been watching close enough... There is a :30 promo in rotation that highlights "The most thrilling live events" that continue this fall on the NBCSN. IndyCar is prominently noted in the Promo along with the NHL, MSL and College Football. I have witnessed it several times. It has been running since the beginning of Oly coverage on NBCSN. As a matter of fact, I just witnessed it again this morning (Wed.) leading in to the coverage of Women's Cycling Time Trials."

As the games progress, there is a chance that late scatter ad avails will be added to the coverage. To make room, they could start dropping promo positions, but for now, the promo has been in fairly heavy rotation.

[use2know]

NBC rollin' in dough:
http://www.businessinsider.com/londo...ped-for-2012-8

As long as GE is a minority owner of the 'Peacock', as an ownership group, they will never really 'lose' money on the Olympics. The 'light bulb guys' are heavy players in the development, construction and installation of Olympic physical and medical facilities.

[MoparsRule]

ESPN’s live telecast of the inaugural Nationwide race on Saturday at IMS earned a 1.6 rating, averaging 2,025,378 viewers.

http://www.indystar.com/article/2012...polis%20Sports

Barely up from a 1.5 @ IRP in 2011.

I wouldn't doubt that the shine will wear off that trd rather quickly.

[ramberg]

I posted this nugget just yesterday in another thread... so you may not have seen it...:

"Then you haven't been watching close enough... There is a :30 promo in rotation that highlights "The most thrilling live events" that continue this fall on the NBCSN. IndyCar is prominently noted in the Promo along with the NHL, MSL and College Football. I have witnessed it several times. It has been running since the beginning of Oly coverage on NBCSN. As a matter of fact, I just witnessed it again this morning (Wed.) leading in to the coverage of Women's Cycling Time Trials."

As the games progress, there is a chance that late scatter ad avails will be added to the coverage. To make room, they could start dropping promo positions, but for now, the promo has been in fairly heavy rotation.

Thanks use2know - I will look for it...didn't see your other post.

[doitagain]

[roach]

Talk about a niche sport on obscure channels:

'Hunger Games' fever: Archery tops Olympics cable ratings

The executives told reporters on a conference call Thursday morning that archery coverage on MSNBC and NBC Sports Network have rated higher than any other Summer Games sport on cable so far this year, averaging 1.5 million viewers and beating out basketball as the top Olympic sport among the network’s non-broadcast network coverage.

[PenelopePitstop]

I wouldn't doubt that the shine will wear off that trd rather quickly.

Yeah, 2 million viewers for a support race is terrible.

How many total viewers do you expect for the 4 remaining IICS races this year?

[AGRiculture]

I posted this nugget just yesterday in another thread... so you may not have seen it...:

"Then you haven't been watching close enough... There is a :30 promo in rotation that highlights "The most thrilling live events" that continue this fall on the NBCSN. IndyCar is prominently noted in the Promo along with the NHL, MSL and College Football. I have witnessed it several times. It has been running since the beginning of Oly coverage on NBCSN. As a matter of fact, I just witnessed it again this morning (Wed.) leading in to the coverage of Women's Cycling Time Trials."

As the games progress, there is a chance that late scatter ad avails will be added to the coverage. To make room, they could start dropping promo positions, but for now, the promo has been in fairly heavy rotation.

I saw this promo on NBCSN right before the USA basketball game today.

[fasteddy]

Here for review.

The TV ratings don't matter anymore.
The number of international viewers is more important anyway.
The American audience (USA) are known as xenophobes if they are rooting for the Americans (USA) just like in Indycar.
Real Olympic fans want to see the best athletes even if it excludes any Americans (USA) which is why they cheer louder for the athletes from other countries who win Gold and Silver when the Americans (USA) come in third or lower.

Because those are the arguments brought up by posters when Indycar ratings are the subject.

But I'm one that wants more Americans in IICS, roots for "the other guys" in the Olympics, and watches neither.