Thought it would be a good idea to run Cleveland and Milwaukee at night?
How many millions did those lights eat up? How many extra seats did they sell? How many more viewers watched on tv?
I suspect that if anything, the tv numbers went down for a tape-delayed race. And there is no way they sold enough extra seats to pay for the electricity, never mind what the contractor charged them.
And then they wonder why they don't have the cash for 2004?