The DVD as a motorsports marketing tool.

[Spike]

IMS is currently using a DVD as an enticement to help bring back ticket buyers that have fallen from the fold. Buy tickets and get a free Indy DVD.

The folks at Infineon (Sears Point) are using a CD in a mailer to pitch the whole season of events (including the IRL race) at that track to potential customers. Pretty nice.

Here's a couple of menu shots from the disc.



Very "high-tech" looking with interactive, informative graphics and video hilighting the specs of the Indycar Series© cars.



Pretty swift, don't ya' think?

[Grover]

Is there a reason why you left the word 'Merger' out of this thread?

[dreamracer]

there's no airbox on that car! ahhhh the humanity!!!!!!!


In fact, it looks like the new atlantic car....things that make you go hmmmmm...

[RSR]

Pretty swift, don't ya' think?

Yeah, you'd think they'd use a Dallara or a Panoz rather than an Atlantics car.

This kind of stuff cracks me up, just like when the media mislabels an F-14 as an F-15 or an F/A-18. . .

[dreamracer]

I'm so dense, I missed spike's play on words...

[Spike]

I'm so dense, I missed spike's play on words...

Don't feel so bad. It looks like the folks at Infineon (besides getting the graphic all wrong) missed the part in the IRL Media Guide that says they are not to be referred to as "Indycars."

[Richard Kimble]

Honestly,Spike,you said that you were an IRL fan awhile back.Is that really the case?

Each and everything you post just seems to be the antithesis of Jim Wilke.Funny way of showing your 'fandom',don't ya think?

And,don't think of this as ''calling out' Spike,I just would like clarification.

[Spike]

Honestly,Spike,you said that you were an IRL fan awhile back.Is that really the case?

I'm a fan of any kind of racing that involves open wheel formula cars. I've been to IRL events, Champcar events and F1 events (as well as the "feeder classes). The racing that I do myself has almost exclusively been in open wheel formula cars. As for the pro stuff, I like the racing, the drivers, the technical aspects - heck, I even like walking through the paddock and looking at all the team transporters. I like being at the track. That's what I "follow." I don't follow/worship/idolize the management of any series.

For example, I'm a huge fan of F1 but Max, Bernie and the rest generally tick me off each time they try to fix things.

[boardtrack]

-
I used to do this kind of stuff for a living...in fact in 1986-87 a client was Marlboro Brand, Philip Morris NA. I was working on the CART account.

I've got a different take....probably 100% wrong, but here goes.....

OK….It may be some graphic artist run amuck, but I think those people know exactly what they’re doing & it’s borderline brilliant.

First page shows drawings of everything professionally raced @ Sears….except one.... The PHOTO of TK in an Indy Car.

They are working at building their customer base.

They already have all those who like Indy Cars or are openminded about things.

This promotional effort is (I believe) a very ‘inside’, very sophisticated & ‘sniper-sight’ marketing -targeted at the hard core CCWS fan or the 1990-1999 former CART fan (who could care less about the current CCWS effort).

I believe these ads are directed at people to whom ‘IRL’ is a disgusting utterance.

So, that acronym draws CART fan’s attention as no other combination of letters could.

(BTW the page is also catching the attention of drag & motorcycle fans…..who really LIKE noise & saying, come as you are for your own tame DB races.......but for the IRL…GET EAR PLUGS!!!).

The CART fan is looking (& maybe snickering) at the CART &/or Atlantic rendering.

And on the next page, the CART fan is told….‘Click on the HOT Spots above to find out more about the Indy Cars used today’.

I think they’ve done a great job….they’ve gotten the attention of, & drawn their target audience in, by playing dumb/careless.

Excellent marketing

Just my take.

Take care, Vin

---

[Spike]

You really think they used an illustration of the new Swift F-Atlantic to represent an IRL car on purpose?