........will be Komatsu, says Jayski via Sirius.
That oughta help fill those empty seats in Atlanta.
........will be Komatsu, says Jayski via Sirius.
That oughta help fill those empty seats in Atlanta.
The America's are Komatsu's biggest market and sales in the America's have doubled in 4 years. Seems like as good a fit as you will find for a vertical market company.
I am having to scratch my head for the negative here?
rh
"People are very open-minded about new things - as long as they're exactly like the old ones."
Charles Kettering
@Hoop98
A friend's father worked for them for years. And I drive by a bunch of their heavy equipment working to build yet another strip mall every day.
They say the blood is on my hands
‘Cause I put down the money and I made up the plan
www.tracksideonline.com
A Canadian driver with a Japanese sponsor. Once the team switches to Toyota, the fans will be really thrilled.Originally Posted by hoop-98
I see.....silly....
so they will have someone to throw a Bud can at....seems like a perfect fit
Carps got NASCAR fans? If he does, I doubt they care what he drives.
It's a Hoosier thing, you wouldn't understand...
A Canadian driver with a Japanese sponsor that makes the equipment that a good portion of the NASCAR target audience uses in construction on a daily basis. Yeah, I guess the end is near.
Really? Montoya was promoted to the hilt by NASCAR as part of their diversity program, he was supposed to bring millions of Hispanic fans to the races and their TV sets. How did that work out? And how will a French-Canadian road racer sponsored by a Japanese company have any more success with the fans?
I am unaware of this promotion and expected results.
rh
This may mean that the door is open for Hideo Fukuyama to bring back the Kikoman car full time to NASCAR.
For the record, I never had a problem with CART in 1995. Its when they turned beligerant twards IMS and their fans for supporting the IRL that turned me off them.
wow im happy for carpentier, good thing his cab isnt designed by komatsu or it would be breaking down every week.
I spent some time with the PC 600s and wa 250-6s and they are the most unreliable machines i have ever worked with. We had to call out komatsu service every week without fail because the hydraulics are soo effed up.
CAT and John Deere and Hyundai all the way
but i guess komatsu is better than kobelco
Q. You talked about NASCAR still being an undercovered sport in some markets. You want to change that on your watch. Does that go hand-in-hand with diversity? Are some areas where you struggle in terms of coverage areas where perhaps you're not seen as diverse, so accomplishing that would accomplish both things?
BRIAN FRANCE: I think it does. I think it undeniably does. We want to grow our audience, our awareness. We want everybody in the country - you've heard me say - be a NASCAR fan. To the extent we're not reaching a market, whether that's the African American market, Hispanic market, you name the market, or just a region of the country that we somehow haven't made our way to the front of the sport's pages, talk radio or the local television sports coverage, you name the barrier, we want to break it down. We want to break it down and try to expand this sport.
I think it does go hand-in-hand in some cases. We're working on both.[/QUOTE]
link
linkThe importance of wooing the Hispanic market has never been greater for NASCAR, but the recruitment of Mexican drivers and a four-year-old diversity program that grooms future drivers and crewmembers have yielded meager results to date. NASCAR officials estimate that 8.9 percent of their fan base in 2005 was Hispanic, a negligible increase over the 8.1 percent figure for 2001.
“It’s the fastest growing portion of our population, and it’s one of [NASCAR chairman] Brian France’s priorities to make our sport a cross section of America,” says Jim Hunter, NASCAR vice president for corporate communications. “But one of the most difficult things we face is that young people don’t grow up with a car in their hands like they do with a baseball bat or a soccer ball, and it’s going to take us time.”
That’s where Juan Pablo Montoya comes in. The Colombian superstar of the Formula One circuit and winner of the 2000 Indianapolis 500 made his debut as a full-time NASCAR driver in February, and Montoya took his first checkered flag on the circuit a month later at a race in Mexico City.
...
A program called Drive for Diversity was unveiled three years later to identify young African Americans, Hispanics and women with the potential to become professional drivers and crew members. Now in its fourth season, Drive for Diversity has produced some promising talent such as Jesus Hernandez, a 26-year-old Mexican American from Fresno, California who won two races in the middle-tier NASCAR Dodge Weekly Racing Series last year.
...
The sport is taking a proactive approach toward Latinos in some strategic locations. NASCAR held its first-ever race on foreign soil in Mexico City in 2005 and currently runs 14 races a year throughout Mexico.
...
“NASCAR is virtually nonexistent in the Hispanic community, and we’ve been working hard to integrate the sport into Spanish-language newspapers and radio stations,” says the 37-year-old New Yorker who moved to California in 2005 and spent four weeks studying Spanish in Cuernavaca, Mexico. “The best people for marketing NASCAR are people who are knowledgeable and passionate about the sport.”
Salvador Ruiz and his growing flock of NASCAR converts would surely say amen to that.
Last edited by doitagain; 11-11-2007 at 05:00 AM.
Just part of the de-redneckification of NASCAR.
Some folks says its bad and bad business.
Even if it is indeed good business I would never say locking out capable and deserving drivers is a good thing.
probably be mountain dew/amp cans next year!
Well I'm sure it will fill more seats than having a Brazilian driver with an American sponsor (like in the IRL) or an American driver with an American sponsor...
Jim, if this were the IRL, you'd be singing its praises. I sense an Aesop Fable here...
Boy, that's an ugly livery. Its a disjointed mess.
Boy, that's an ugly livery. Its a disjointed mess.
I agree, all those spnosors decals kind of mess it up.
After years of fighting and a split, guess what, we are all IndyCar
October will always be a sad racing month for me. RIP Greg and Dan. You both were great and we miss you.
Hey, keep it coming. The more of these type of deals the better, for us AOW fans. I just wish Koskue or Briscoe could find a ride in Cup too.
NASCAR will learn in time (if they already aren't learning).
IRL 2009: "Cars you can't see, driven by drivers you have never heard of, on a network you don't get"
"I'd hire your grandmother, if she brought a budget"- Bankrupt Indy Car team owner Tyler Tadevic, to Curt Cavin in December, on the tough standards he looks for when "hiring" driver talent.
Whether or not it works in NASCAR or not, it's still new money to racing. And, yes, if Komatsu were to sponsor a ride in either CC or ICS, it would be welcomed with open arms.
I fail to see the to the hilt or millions in the litany above. Unlike your exaggerated rhetoric I see things like;
“We’ve said Juan is a very talented guy,” NASCAR CEO and President Brian France said last month. “If he’s successful, sure it will help us. It will help the sport with the Hispanic fan base we’re trying to create, trying the generate interest for. We’re optimistic, like a lot of people are, that he’ll have success in NASCAR.”
rh
Come on hoop, you're a pretty sharp cookie and a fair guy; NASCAR and the TV announcers have poured on the Montoya hype all year.
link...
NASCAR and team officials figure that Montoya's following will continue to increase stateside among fans of all ethnic backgrounds as the driver becomes more comfortable in stock cars. Montoya has already taped public service announcements in Spanish, encouraging race fans to buckle up, that will be shown during race coverage later this season.
...
"When he starts winning, I think it'll make a huge push with the Latino market," Mattioli said. "He's got the talent and the charisma, and I really believe he's going to do a lot for the sport."
Last edited by doitagain; 11-11-2007 at 05:03 AM.
they sponsored Jordan F1 for years
NASCAR hypes all their drivers, as a fairly major international driving name, I don't see anything special. I see no reference to millions of viewers. As to the topic, glad to see sponsors in any form of racing.
rh
Its hard to say whether NASCAR wet themselves more over the fact the JPM was a formula 1 driver coming over or because he was Hispanic (I put the weight a bit more on the former), but he was THE story coming into this year.
Kenny Wallace and crew (all the NASCAR shows) couldn't have been more excited or said more about how pleased they were about him coming over. And they all toed the line and said all the right things about how "NASCAR was changin' and reaching out to new audiences and its good thing if we are gonna keep this thing growing"
Frankly I think NASCAR nation was mostly pleased because it was validating their sport to have someone move from F1 to Cup. It proof (flawed as it is) that we simple country types are just as good as the rest of you'all. It the same inferiority complex that has them fixated on racing in NYC and holding their awards banquet at the Waldorf.
I've heard that the Caterpillar sponsorship is up this year. I wonder if Komatsu's sponsorship will compel them to stay in. (I'm not saying they had the intention of leaving).
Yeah, that's what I was thinking as well. I've seen lots more Komatsu diggers than Caterpillars at construction sites the past 15 years.
And more here:
linkFor a few hours this evening, Juan Pablo Montoya is scheduled to drive a stock car at speeds approaching 200 mph in a NASCAR Nextel Cup
NASCAR's Giangola conceded that Montoya ultimately may be less popular in Southern California than in Miami, which has a large concentration of Colombian immigrants. The Homestead-Miami Speedway is planning a series of promotions around a NASCAR race there in November, including touting itself as Montoya's “home track,” Giangola said.
...
Carter said that for NASCAR's promotional campaign to succeed, “you need the right blend: a great story to tell, a great guy as the face of that story, and a great athlete.”
So far, he said, Montoya “delivers on all those counts.”
Last edited by doitagain; 11-11-2007 at 05:05 AM.
Caterpillar announced they were staying with Bill Davis through 2008.
Caterpillar has right at 50% of the US market. Komatsu is #2 with 14%.
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